I'm not a personal or business branding specialist. However, I have learnt a thing or two from trial and error, by watching what others so and by learning directly from others.

And none of this is rocket science!

1. Be yourself. If being funny is not something that comes naturally...don't try to be a comedian. If, like me, you're naturally serious, use that to your advantage. Who you are is unique. Be yourself. Bring the authentic you into the online space. Only you can do you!
2. Trust yourself. I can hear you...you feel like you don't know enough. Maybe you don't. but you know something - and chances are what you know has it's own unique spin. You have an outlook only you can have. Bring that. Trust that. It's enough.
3. One of the best pieces of advice I've ever received is to aim for progress not perfection. Perfection is the thief of progress and momentum. Just start. Just do it - great slogan! You'll get better as you make progress.
4. Stay in your lane. For sooooo long I compared myself with others - and found myself wanting. A friend told me to put the measuring tape away. Who I am, who you are, is unique. Bring who you are out to play. Who you are - not who someone else is.
5. Trust the process. Whether you're building a business on LinkedIn, or highlighting your skills on Instagram or YouTube, or using any other online platform, keep turning up, keep posting, keep putting yourself out there. Shape and re-shape your message. Keep at it. The process works if you do. Trust the process.

None of what I've written above is original - there's nothing new under the sun (and when those words were penned 1000s of years ago, I bet they weren't original even then!) That doesn't stop me from sharing the ideas with my particular slant. I know someone will read this and think "I hadn't thought of it quite like that" or "I needed a reminder of this today".

My brand represents who I am.

I've learnt to trust myself, to show up as myself.

I've learnt to trust the process, to not wait for perfection before I get started.

I really hope you will too.